Numbering more than 18 million, college-enrolled students in the United States represent massive buying power but they’re an audience that’s challenging for marketers to reach and understand. ID.me recently conducted a survey of over 600 college students about their online shopping habits.
A strong majority of respondents expressed favoritism, and even brand ambassadorship, for retailers who offer student discounts online over brands that don’t offer similar discounts.
Download the report "Cracking The Code on Student Shoppers" for an in-depth analysis and valuable statistics on the various ways that students are shopping online. This report covers how often they shop online and who is offering online student discounts to how often they share discount information and more.
ID.me’s omni-channel verification technology instantly confirms a student shopper’s eligibility for student-exclusive offers. Download the report for more information about our verification solutions and the ways to connect with student shoppers.
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